As a Personal Brand Professional Broker

Each agent property professionals want to have a great personal brand. Only a few successfully achieve. For property agents is not how many people you know, but how many people you know.

Indeed, you join with the office of a particular brand. Both local and international brands, such as, ERA, Ray White, Century 21, etc.. In front of you kastemer compared with the agents not only with other brands. But friends fellow brand, even sekantor.

Learning that large companies with strong brands, but can eventually die. Some people with the name of the agent also lost pamor. Consider your personal brand. What you do and what not to do menbangun determine your personal brand?

Menbangun will give the brand reputation and image in your service and professionalism. Reputation will be more intense work of the ad. Strength reputation spread through word of mouth. And the ad campaign is important, but word of mouth more terrible.

Agent property must build a reputation through quality service, fulfill the promise. Facilities to be contacted. Leisure business with you. Increase continue beyond this over competitors.

When you see the banner kastemer sold from the dealer. What about your mind? If Kastemer need service brokers are what you remember from? This is great, the good, or no effect. Instead of bad memories, and egregious. Be careful.

Is the ad or the reputation that supports your success? When you buy a car last? Where you go? References from whom? When you go to the last specialist? Buying furniture? Who recommend?

I'm afraid we spend a lot of funds to one side of the ad, on the other hand, we do not have to provide the best in the kastemer. Never build a reputation for personal brand. You may participate in the brand damage your office. Warning to principal, member broker, the broker owner of the office. How the reputation of the office property agents you?

Author: Yafet Kristant